Visual product configuration

Make complex products easier to buy.

Help buyers understand complex products, choose with confidence and move forward – with less explaining from your team.

ConfigUX sofa configurator shown on a laptop with an augmented reality product preview on a phone
Built for international product sales.Visual product experiencesConfiguration flowsCustom implementation
ConfigUX in action

Bring every product choice into one clear flow.

See how buyers can explore options, follow the price and move to checkout inside one calm, branded product experience.

ConfigUX product experienceOptions, pricing and checkout stay connected.
From complexity to clarity

Show one decision at a time.

Complex choices create questions, longer sales processes and buyers who get stuck. A clear visual route reveals the right detail when it is needed.

Illustrative busy car product page with specifications, finance details and many competing actions
BEFORE · INFORMATION EVERYWHERE

Buyers have to find the path themselves.

Important choices compete with specifications, finance details and secondary actions.

Illustrative ConfigUX-style car configurator with one large product view and three clear choice groups
AFTER · ONE GUIDED PATH

Every choice leads to the next useful step.

The same product becomes visual, guided and easier to understand.

Illustrative interface comparison. Product details and results vary by implementation.

One platform. Many product worlds.

Ready for products sold anywhere.

From architecture and retail systems to mobility, lighting and outdoor living. Every scene below is an illustrative ConfigUX concept – not a customer case.

Illustrative configurable pergola concept on a Paris rooftop with the Eiffel Tower in the distance
STRUCTURELouvred roof · Side screens
PARIS · ARCHITECTUREOutdoor systems
Illustrative configurable retail shelving system in a New York showroom
MODULES4 bays · Oak
NEW YORK · COMMERCIALRetail systems
Illustrative configurable campervan concept in an Alpine landscape
EXTERIORForest green
ALPS · MOBILITYCampervan options
Illustrative configurable modular lighting system in a Milan interior
COMPOSITION6 pendants · Brass
MILAN · LIGHTINGModular fixtures
Illustrative configurable acoustic office pod in a Tokyo workspace
PANEL TYPEAcoustic · Glass front
TOKYO · WORKPLACEAcoustic pods
Illustrative configurable outdoor kitchen beside Sydney Harbour
LAYOUTGrill · Sink · Storage
SYDNEY · OUTDOOR LIVINGModular kitchens

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Product detail without the overload

Turn product detail into clear decisions.

Keep the product knowledge, but present each choice visually and reveal the explanation only when it helps.

WALL OF TEXT

This modular outdoor sauna is available as cube, barrel and panoramic models for gardens, terraces and hospitality spaces. Each model is offered in several dimensions that affect capacity, bench arrangement, foundation requirements and the clearance needed around the structure. Interior finishes may include light oak, thermowood and walnut-style surfaces, while exterior treatments vary by model and climate. Buyers may also need to consider door direction, glass type, handle finish, lighting position, heater capacity, controls, ventilation, seating depth, backrests and accessories. Some combinations depend on model, size, electrical supply, site access and local installation conditions. Delivery, assembly, maintenance intervals and timber treatment can therefore vary. Final availability, price and installation guidance depend on the complete configuration and should be reviewed before an order or quote is confirmed.

DON’T

Don’t make buyers decode it.

We do not think buyers should have to decode a product manually. When every detail arrives at once, important differences become harder to find.

  • Too many competing details
  • Important differences get buried
  • More questions before the next step
GUIDED CHOICES
Model
Interior finish
DO

Make each choice visible.

We think buyers should see the decision, understand the difference and access the detail only when it is useful.

  • Concrete options
  • Useful details on demand
  • One clear next step