About ConfigUX

Product complexity belongs
in the system – not the experience.

ConfigUX is the international product and platform brand developed from the practical configurator work behind Visualbuy.

Why it exists

Built from real configuration work.

ConfigUX brings product rules, visual choices and commerce handoff into one focused buying experience. The aim is practical: help customers understand complex products and help businesses reduce manual work around the sale.

The platform direction covers WooCommerce, Shopify and custom implementations. The public ConfigUX brand is international, while Visualbuy remains part of the experience and implementation background.

Working principles

Simple outside.
Structured inside.

We judge the product by how confidently a customer can make the next decision.

01

Visual first

Show the result and the meaningful change before adding explanation.

02

Relevant choices

Use rules and guided steps to remove noise from the buying flow.

03

Commerce connected

Keep the configuration useful through cart, quote, lead and fulfilment.

04

Maintainable

Build systems teams can understand, update and reuse.

Company

ConfigUX is operated by Vidan Holding ApS.

Vidan Holding ApS
CVR 44158027
Rebekkavej 59, st. 2
2900 Hellerup
Denmark
info@configux.com

Have a complex product?

We would rather see the real product than a long feature list.

Show us the product