About ConfigUX

Easier to use.Easier to buy.Easier to sell.

ConfigUX turns complex product knowledge into a clear visual product journey that is easier for teams to build and easier for customers to complete.

Illustrative ConfigUX product workshop showing complex product information becoming a clear configuration.
Illustrative ConfigUX conceptFrom product complexity to clear product choices.
Where it started

Built from practical product configuration.

Our path started while building a furniture company around visual product configurators. We came from sales, marketing and software – not carpentry – so clear product rules, reliable visuals and guided processes were essential from the beginning.

After selling that company, we chose to focus on the part we enjoyed most: helping other businesses sell configurable products with fewer manual explanations, fewer mistakes and a clearer route from interest to order.

What we believe

Simple outside.
Structured inside.

An exceptional product experience should work for both the customer making the choice and the team maintaining it.

01

Clear for buyers

Show the product, remove invalid choices and make the next step obvious.

02

Practical for sellers

Reuse product knowledge instead of explaining and rebuilding the same offer every time.

03

Easy to manage

Keep configuration, content and sales routes understandable for the people who update them.

04

Ready to grow

Start with one real product and expand when the buying flow has proved its value.

Our direction

Make complex products feel simple.

Our goal is to help more product businesses use configuration without needing a large technical team. ConfigUX is designed for no-code management, while still supporting advanced visuals, rules, pricing and connected sales flows.

We continue to improve the platform around one standard: it should become easier to use, easier to buy and easier to sell.

Clear about what you see

Examples without invented customer stories.

Product visuals and interface examples on this website are ConfigUX concepts unless they are clearly identified as customer work.

Availability labels distinguish what you can use now through ConfigUX 360 Service from self-service software and integrations that are still opening.

Have a configurable product?

Show us the difficult choices. We will identify the first decision that should become easier for your buyers and team.

Book a demo